Our Story | Dainty London™ | Multi Award Winning Jewellery Designer

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My Story

Dainty London was founded by Jade, a former Children's Heart Transplant Nurse Specialist turned multi-award-winning jewellery designer. Her remarkable journey from healthcare to luxury jewellery design is a testament to following one's passion and embracing transformation.

While caring for some of the UK's most critically ill children, Jade taught herself jewellery design as a creative outlet between hospital shifts. Her dedication to the craft led her to further her expertise at the prestigious Goldsmiths Centre in London.

Following the birth of her daughter, and with unwavering support from her husband, Jade took a leap of faith to establish Dainty London.

The brand's trajectory has been nothing short of extraordinary. Within a month of launching, Dainty London caught the attention of major institutions, including the Guggenheim in New York. An invitation to London Fashion Week proved pivotal, leading to collaborations with A-list celebrities, wearing Dainty London pieces at the Oscars.

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SUSTAINABILITY

Sustainability sits at the heart of everything Jade creates. Her commitment to responsible luxury is demonstrated through a careful selection of recycled silver and fair-trade gold, ensuring each piece not only looks beautiful but also contributes to a more sustainable future.

Every design is meticulously created in our London and Essex workshops, where traditional techniques meet contemporary design to deliver jewellery that's made to last.

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FEATURED

Jade's commitment to quality and sustainable practices has earned her recognition from leading publications including British Vogue, Tatler, Stylist, and The Telegraph, and humbled to have dressed some of the world's most influential women, with her pieces gracing the Oscars red carpet on stars like Kylie Minogue and Emeli Sande.

The journey of creating accessible luxury while maintaining sustainable values was recently recognised by Forbes magazine, where Jade was featured among inspiring 'Female Founders to Celebrate' during Women's History Month.

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AWARDS

Jade's journey in redefining accessible luxury jewellery has earned her the prestigious 'Online Retail Strategy of the Year' at the UK Jewellery Awards 2024, alongside the 'Emerging Jewellery Brand of the Year' (2021) and 'Creative Entrepreneur of the Year' (GBEA 2021). Jade was grateful to be named 'Best Jewellery Store in Essex' by Muddy Stilettos, and honoured to be shortlisted for both 'Commercial Jewellery Designer of the Year' and 'Designer of the Year.'

These recognitions fuel her passion to continue creating sustainable, beautifully designed pieces that are accessible to all.

✧ QUALITY FIRST

✧ FAIRLY PRICED

✧ EARTH FRIENDLY

✧ OPEN & HONEST DESIGN